{"id":5111,"date":"2024-07-17T13:30:29","date_gmt":"2024-07-17T13:30:29","guid":{"rendered":"https:\/\/prosu.nl\/agri\/agrarische-leadgeneratie\/"},"modified":"2025-01-21T11:15:33","modified_gmt":"2025-01-21T11:15:33","slug":"agricultural-lead-generation","status":"publish","type":"page","link":"https:\/\/prosu.nl\/en\/agri\/agricultural-lead-generation\/","title":{"rendered":"Lead generation"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-style-masked\" style=\"margin-top:0px;margin-bottom:0px;padding-top:62px;padding-bottom:100px;min-height:250px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim wp-block-cover__gradient-background has-background-gradient\" style=\"background:linear-gradient(120deg,rgba(0,49,84,0.95) 0%,rgba(2,84,3,0.4) 98%)\"><\/span><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/prosu.nl\/content\/uploads\/2024\/06\/Prosu-Homepage-1080p.webm\" data-object-fit=\"cover\"><\/video><div class=\"wp-block-cover__inner-container is-layout-constrained wp-container-core-cover-is-layout-ad1f86de wp-block-cover-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-center has-first-color has-text-color has-link-color has-h-1-font-size wp-elements-747121fe6f5351115524debb105c9013\">Agricultural lead generation<\/h1>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-e3272e5f wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:80px;padding-bottom:80px\">\n<h2 class=\"wp-block-heading\" style=\"margin-top:0;margin-bottom:0\"><strong>Agricultural lead generation<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lead generation is essential to the success of a business. Simply put, lead generation is the process of identifying and attracting potential customers (leads) who are interested in the products or services offered by a business. The importance of good lead generation should not be underestimated. In a competitive market such as the agricultural sector, not only should existing customers be focused on, but here the importance of new customers should not be underestimated.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-56b1ee59 wp-block-columns-is-layout-flex\" style=\"margin-top:40px;margin-bottom:40px\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Targeting the right audience at the right time, with the right message. That is important and is going to get you more leads!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Together with you, an agricultural lead generation project will be set up. This involves our team of driven agents working to ensure that your salespeople sit down with the right prospects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With every customer contact, Prosu collects relevant data such as needs, interests and behavior. This allows salespeople to work with targeted data to better tailor messages to increase the likelihood of conversion.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prosu.nl\/en\/?page_id=2063\" target=\"_blank\" rel=\"noreferrer noopener\">Make an appointment<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-shadow\"><img decoding=\"async\" src=\"https:\/\/prosu.nl\/content\/uploads\/2024\/10\/Leadgeneratie-agri-min-scaled.jpg\" alt=\"Lead generation agri\" class=\"wp-image-4092\" style=\"border-style:none;border-width:0px;border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:12px;border-bottom-right-radius:120px;aspect-ratio:4\/3;object-fit:cover;width:auto;height:360px\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-bg-circle has-background is-layout-constrained wp-container-core-group-is-layout-a2c20041 wp-block-group-is-layout-constrained\" style=\"background:linear-gradient(120deg,rgb(17,41,69) 0%,rgb(0,73,125) 43%);margin-top:0px;margin-bottom:0px;padding-top:0px;padding-bottom:80px\">\n<figure class=\"wp-block-image alignfull size-full is-style-waves\"><img loading=\"lazy\" decoding=\"async\" width=\"1726\" height=\"49\" src=\"https:\/\/prosu.nl\/content\/uploads\/2024\/06\/Rectangle-64.png\" alt=\"\" class=\"wp-image-1098\" srcset=\"https:\/\/prosu.nl\/content\/uploads\/2024\/06\/Rectangle-64.png 1726w, https:\/\/prosu.nl\/content\/uploads\/2024\/06\/Rectangle-64-300x9.png 300w, https:\/\/prosu.nl\/content\/uploads\/2024\/06\/Rectangle-64-1024x29.png 1024w, https:\/\/prosu.nl\/content\/uploads\/2024\/06\/Rectangle-64-768x22.png 768w, https:\/\/prosu.nl\/content\/uploads\/2024\/06\/Rectangle-64-1536x44.png 1536w, https:\/\/prosu.nl\/content\/uploads\/2024\/06\/Rectangle-64-1568x45.png 1568w\" sizes=\"auto, (max-width: 1726px) 100vw, 1726px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-first-color has-text-color has-link-color wp-elements-dfc9e4cc8ccac3bd9e18a6f08d61d390\"><strong>Direct (e)mailings<\/strong><\/h2>\n\n\n\n<p class=\"has-first-color has-text-color has-link-color wp-elements-232a8ce0a1733bac7de58da07a4ed3f7 wp-block-paragraph\">Sending relevant on- and offline content ensures that your target audience is aware of the products or services you offer. It also ensures brand awareness and recognition of your brand. These forms of marketing offer the perfect opportunity to follow up. By tracking clickers from emailings, you collect leads or prospects. Prosu can support you with this by following up with these people.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-afa1f6b3 wp-block-columns-is-layout-flex\" style=\"margin-top:40px;margin-bottom:40px\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-shadow\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1708\" src=\"https:\/\/prosu.nl\/content\/uploads\/2024\/10\/Online-herkenning-agri-min-scaled.jpg\" alt=\"Online recognition agri\" class=\"wp-image-4098\" style=\"border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:12px;border-bottom-right-radius:120px;border-right-style:none;border-right-width:0px;border-bottom-style:none;border-bottom-width:0px;width:auto;height:340px\" srcset=\"https:\/\/prosu.nl\/content\/uploads\/2024\/10\/Online-herkenning-agri-min-scaled.jpg 2560w, https:\/\/prosu.nl\/content\/uploads\/2024\/10\/Online-herkenning-agri-min-300x200.jpg 300w, https:\/\/prosu.nl\/content\/uploads\/2024\/10\/Online-herkenning-agri-min-1024x683.jpg 1024w, https:\/\/prosu.nl\/content\/uploads\/2024\/10\/Online-herkenning-agri-min-768x512.jpg 768w, https:\/\/prosu.nl\/content\/uploads\/2024\/10\/Online-herkenning-agri-min-1536x1025.jpg 1536w, https:\/\/prosu.nl\/content\/uploads\/2024\/10\/Online-herkenning-agri-min-2048x1366.jpg 2048w, https:\/\/prosu.nl\/content\/uploads\/2024\/10\/Online-herkenning-agri-min-1568x1046.jpg 1568w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-first-color has-text-color has-link-color wp-elements-d29556aa3e8d1a2d308d8142d712f960\" style=\"margin-top:0;margin-bottom:0\"><strong>Online recognition<\/strong><\/h2>\n\n\n\n<p class=\"has-first-color has-text-color has-link-color wp-elements-99c5df2d2d6b6a3b397a09f0a5d562fc wp-block-paragraph\">Using online recognition software in the agricultural industry, we have insight into who visited your website, what pages they visit and how much time this visitor spent on the website. With this software, Prosu can help companies identify new and returning leads.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-7ea4b09e wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-border-color is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-color:#d9d9d9;border-width:2px;border-radius:20px;margin-top:50px;margin-bottom:50px;padding-top:40px;padding-bottom:80px\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"padding-right:16px;padding-left:16px\">In four steps agricultural leads<\/h2>\n\n\n\n<script src=\"https:\/\/prosu.nl\/content\/themes\/mixcom-theme-twentytwentyone-consuld\/resources\/chartjs\/chart.min.js\"><\/script>\n<script src=\"https:\/\/prosu.nl\/content\/themes\/mixcom-theme-twentytwentyone-consuld\/resources\/chartjs\/chartjs-plugin-datalabels.js\"><\/script>\n\n\n\n\n<div class=\"lottie_graph_wrapper\" id=\"lottie-graph-block_ab33bad87cd82f115541d33f2ebd0883\">\n    <div class=\"visuals_wrapper\">\n        <lottie-player class=\"lottie_animation\" id=\"lottie_lottie-graph-block_ab33bad87cd82f115541d33f2ebd0883\" src=\"\/content\/uploads\/2024\/08\/plantje_animation.json\" >&#8220;><\/lottie-player>\n        <canvas width=\"452px\" height=\"452px\" class=\"chart\" id=\"myChart_lottie-graph-block_ab33bad87cd82f115541d33f2ebd0883\"><\/canvas>\n\n    <\/div>\n    <div class=\"swiper-container\" id=\"swiper_lottie-graph-block_ab33bad87cd82f115541d33f2ebd0883\">\n        <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                        <h4><strong>Step 1: Establish target audience<\/strong><\/h4>\n<p>A successful campaign starts with identifying the right target audience. This allows the campaign to be deployed as efficiently as possible to potential customers. Looking for dairy farmers, arable farmers or contract workers, for example? No problem! Prosu has a large amount of data on farmers.<\/p>\n                                                    <a href=\"https:\/\/prosu.nl\/agri\/agrarische-database\/#tellingtool\" class=\"btn-open btn cta_button\">Direct to the online tool<\/a>\n                                            <\/div>\n                                        <div class=\"swiper-slide\">\n                        <h4>Step 2: Approaching the target group<\/h4>\n<p>After determining the target group, the target group is approached, this can be done postally or through an online advertising campaign or e-mailing, for example. The target group can be approached as a mass or targeted depending on the objective and scope.<\/p>\n                                            <\/div>\n                                        <div class=\"swiper-slide\">\n                        <h4>Step 3: Follow-up<\/h4>\n<p>The follow-up of a campaign is also a must. Here, too, we will support you with the help of our own contact center. Here, our team of driven agents will enter into a personal conversation with the prospects, which ultimately ensures that your salespeople get to the customer&#8217;s table.<\/p>\n                                            <\/div>\n                                        <div class=\"swiper-slide\">\n                        <h4>Step 4: Appointment<\/h4>\n<p>After Prosu&#8217;s preliminary work, you can get down to the fun part. Getting started with the warm leads. Our agents have scheduled appointments with interested prospects. The potential customers are already informed by the contact they&#8217;ve had with us. This allows you to do what you do best: sell your product.<\/p>\n                                                    <a href=\"https:\/\/prosu.nl\/contact\/\" class=\"btn-open btn cta_button\">Make a Lead generation planning<\/a>\n                                            <\/div>\n                            <\/div>\n        <div class=\"swiper-pagination\"><\/div>\n        <div class=\"pagination_wrapper\">\n            <div class=\"swiper-button-prev\"><\/div>\n            <div class=\"swiper-button-next\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<script>\n    jQuery(document).ready(function ($){\n        \n    \n\n        const lottiePlayer = $(\"#lottie_lottie-graph-block_ab33bad87cd82f115541d33f2ebd0883\").get()[0];\n        setTimeout(() => {\n\n\n            var isAnimating = false;\n            var currentStep = 0;\n            if(lottiePlayer) {\n                const lottie = lottiePlayer.getLottie();\n                var firstFrame = lottie.animationData.ip;\n                var lastFrame = lottie.animationData.op;\n                \n                \/\/ Create an object with four sets of frames\n                const frames = {};\n                const numSteps = 4;\n                const stepSize = (lastFrame - firstFrame) \/ numSteps;\n                \n                \/\/ Ensure step one starts at frame zero\n                frames['step1'] = [firstFrame, firstFrame + stepSize];\n                \n                for (let i = 2; i <= numSteps; i++) {\n                    const stepName = 'step' + i;\n                    const startFrame = frames['step' + (i - 1)][1];\n                    const endFrame = startFrame + stepSize;\n                    frames[stepName] = [startFrame, endFrame];\n                }\n                \n                function playSegment(fromStep, toStep) {\n                    isAnimating = true;\n                    fromStep = parseInt(fromStep);\n                    toStep = parseInt(toStep);\n                \n                    const reverse = toStep < fromStep;\n                    let segments = [];\n                    \n                    \n                    if (reverse) {\n                        \n                        for (let i = fromStep; i > toStep; i--) {\n                            const stepName = 'step' + i ;\n                            const segment = frames[stepName];\n\n                            if( fromStep > i ) segments.push([segment[1], segment[0]]);\n                        }\n                        segments.push([frames['step' + toStep ][1], frames['step' + toStep ][0]]);\n                    \n                    } else {\n                        if (fromStep > 0) {\n                            if(frames['step' + fromStep]) segments.push(frames['step' + fromStep]);\n                        }\n                        for (let i = fromStep + 1; i <= toStep; i++) {\n                            const stepName = 'step' + i;\n                            const segment = frames[stepName];\n\n                            if( toStep > i ) segments.push(segment);\n                        }\n                    }\n                    \n                    const playAllSegments = (segments) => {\n                        if (segments.length === 0) return;\n                        const [startFrame, endFrame] = segments.shift();\n                        lottie.playSegments([startFrame, endFrame], true);\n                        lottie.addEventListener('complete', function listener() {\n                            isAnimating = false;\n                            lottie.removeEventListener('complete', listener);\n                            playAllSegments(segments);\n                        });\n                    };\n                    playAllSegments(segments);\n                    currentStep = toStep;\n                    \n                    \n                }\n                \n            }\n\n            const ctx = document.getElementById('myChart_lottie-graph-block_ab33bad87cd82f115541d33f2ebd0883');\n            const myChart = new Chart(ctx, {\n                type: 'doughnut',\n                plugins: [ChartDataLabels],\n                options: {\n                    cutout: '70%',\n                    onClick: (event, elements, chart) => {\n                        if(!isAnimating){\n                            if (elements[0]) {            \n                                const i = elements[0].index;\n                                swiper.slideTo(i ); \n                            }\n                        }\n                    },\n                    onHover: (event, chartElement) => {\n                        \/\/ console.debug(chartElement);\n                        event.native.target.style.cursor = chartElement[0] ? 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wp-container-core-group-is-layout-d15a0d01 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<form data-uniq-id=\"6a67ee5723900\" id=\"form3352\" enctype=\"application\/x-www-form-urlencoded\" class=\"mpForm\" method=\"post\" action=\"https:\/\/prosu.nl\/en\/wp-json\/wp\/v2\/pages\/5111\/\/?accountid=0&formid=3352\">\n   <div role=\"alert\" class=\"mpErrorSummary\" style=\"display:none\"><\/div>\n   <ul class=\"mpFormTable mpTwoColumnLayout\">\n      <li id=\"CNT4951\" class=\"mpQuestionTable  \" aria-labelledby=\"lbl-field4951\">\n         <div class=\"mpFormLabel\"><label class=\"descriptionLabel\" for=\"field4951\" id=\"lbl-field4951\">Name<\/label><span class=\"mandatorySign\">&nbsp;*<\/span><\/div>\n         <div class=\"mpFormField\"><input type=\"text\" id=\"field4951\" name=\"field4951\" data-errid=\"field4951-error\" autocomplete=\"given-name\"><\/div>\n      <\/li>\n      <li id=\"CNT4949\" class=\"mpQuestionTable  \" 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Simply put, lead generation is the process of identifying and attracting potential customers (leads) who are interested in the products or services offered by a business. The importance of good lead generation should not be underestimated. In a competitive market such as&hellip; <a class=\"more-link\" href=\"https:\/\/prosu.nl\/en\/agri\/agricultural-lead-generation\/\">Continue reading <span class=\"screen-reader-text\">Lead generation<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2000,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"class_list":["post-5111","page","type-page","status-publish","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agricultural lead generation | Prosu<\/title>\n<meta name=\"description\" content=\"With agricultural lead generation, you provide the right message at the right time and to the right audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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