{"id":5115,"date":"2024-08-23T13:50:32","date_gmt":"2024-08-23T13:50:32","guid":{"rendered":"https:\/\/prosu.nl\/agri\/marktonderzoek\/"},"modified":"2025-01-21T12:43:51","modified_gmt":"2025-01-21T12:43:51","slug":"agricultural-market-research","status":"publish","type":"page","link":"https:\/\/prosu.nl\/en\/agri\/agricultural-market-research\/","title":{"rendered":"Market Research"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light is-style-masked\" style=\"margin-top:0px;margin-bottom:0px;padding-top:62px;padding-bottom:100px;min-height:250px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim wp-block-cover__gradient-background has-background-gradient\" style=\"background-color:#FFF;background:linear-gradient(120deg,rgba(0,49,84,0.95) 0%,rgba(2,84,3,0.4) 98%)\"><\/span><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/prosu.nl\/content\/uploads\/2024\/06\/Prosu-Homepage-1080p.webm\" data-object-fit=\"cover\"><\/video><div class=\"wp-block-cover__inner-container is-layout-constrained wp-container-core-cover-is-layout-ad1f86de wp-block-cover-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-center has-first-color has-text-color has-link-color has-h-1-font-size wp-elements-ec4c86bc007701616ad19ff33382239c\">Agricultural market research<\/h1>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-e3272e5f wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:80px;padding-bottom:80px\">\n<h2 class=\"wp-block-heading\" style=\"margin-top:0;margin-bottom:0\"><strong>Agricultural market research<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In a changing and competitive marketplace, market research is essential to the success of your business. Agricultural market research is the process of collecting, analyzing, and interpreting data about the market, your customers, and the competition. The importance of good market research should not be underestimated. In an industry such as the agricultural market, it is crucial to be aware of trends, customer needs, and market developments. Only then can you stay relevant as a company and stand out from the competition.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-56b1ee59 wp-block-columns-is-layout-flex\" style=\"margin-top:40px;margin-bottom:40px\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">It&#8217;s all about insight: the right information, at the right time, to make strategic decisions. With in-depth market research, you can develop targeted strategies that meet the wants and needs of your target market, increasing your competitive advantage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Together with you, our experienced team of market research specialists will set up a project fully tailored to your business goals. Our goal is to provide you with valuable and relevant information so that you can respond to changes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prosu.nl\/en\/?page_id=2063\" target=\"_blank\" rel=\"noreferrer noopener\">Make an appointment<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-shadow\"><img decoding=\"async\" src=\"https:\/\/prosu.nl\/content\/uploads\/2024\/10\/Marktonderzoek-agri-min-scaled.jpg\" alt=\"Marktonderzoek agri\" class=\"wp-image-4115\" style=\"border-style:none;border-width:0px;border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:12px;border-bottom-right-radius:120px;aspect-ratio:4\/3;object-fit:cover;width:auto;height:360px\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-bg-circle has-background is-layout-constrained wp-container-core-group-is-layout-a2c20041 wp-block-group-is-layout-constrained\" style=\"background:linear-gradient(120deg,rgb(17,41,69) 0%,rgb(0,73,125) 43%);margin-top:0px;margin-bottom:0px;padding-top:0px;padding-bottom:80px\">\n<figure class=\"wp-block-image alignfull size-full is-style-waves\"><img loading=\"lazy\" decoding=\"async\" width=\"1726\" height=\"49\" src=\"https:\/\/prosu.nl\/content\/uploads\/2024\/06\/Rectangle-64.png\" alt=\"\" class=\"wp-image-1098\" srcset=\"https:\/\/prosu.nl\/content\/uploads\/2024\/06\/Rectangle-64.png 1726w, https:\/\/prosu.nl\/content\/uploads\/2024\/06\/Rectangle-64-300x9.png 300w, https:\/\/prosu.nl\/content\/uploads\/2024\/06\/Rectangle-64-1024x29.png 1024w, https:\/\/prosu.nl\/content\/uploads\/2024\/06\/Rectangle-64-768x22.png 768w, https:\/\/prosu.nl\/content\/uploads\/2024\/06\/Rectangle-64-1536x44.png 1536w, https:\/\/prosu.nl\/content\/uploads\/2024\/06\/Rectangle-64-1568x45.png 1568w\" sizes=\"auto, (max-width: 1726px) 100vw, 1726px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-afa1f6b3 wp-block-columns-is-layout-flex\" style=\"margin-top:40px;margin-bottom:40px\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/prosu.nl\/content\/uploads\/2024\/10\/Zonder-titel-460-x-340-px.png\" alt=\"NPS onderzoek\" class=\"wp-image-4126\" style=\"border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-left-radius:12px;border-bottom-right-radius:120px;border-right-style:none;border-right-width:0px;width:auto;height:340px\" srcset=\"https:\/\/prosu.nl\/content\/uploads\/2024\/10\/Zonder-titel-460-x-340-px.png 1000w, https:\/\/prosu.nl\/content\/uploads\/2024\/10\/Zonder-titel-460-x-340-px-300x200.png 300w, https:\/\/prosu.nl\/content\/uploads\/2024\/10\/Zonder-titel-460-x-340-px-768x511.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-first-color has-text-color has-link-color wp-elements-be4ca7977cbecaf3797531e67dada7d1\" style=\"margin-top:0;margin-bottom:0\"><strong>NPS research<\/strong><\/h2>\n\n\n\n<p class=\"has-first-color has-text-color has-link-color wp-elements-b7f7062b2ef0477675fc27c95d9aa005 wp-block-paragraph\">Just as you have an opinion about other companies, your customers also have an opinion about your company. That&#8217;s why it&#8217;s important to regularly conduct a Net Promoter Score (NPS). With this survey, you measure the extent to which customers would recommend your company. This is done with a simple question, \u201cOn a scale of 0 to 10, how likely are you to recommend [company X] to family, friends or colleagues. Based on this question, customers are classified into three groups: Detractors, Passives &amp; Promoters.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-first-color has-text-color has-link-color wp-elements-833a7608cb474fd4789448beeafd14e9 wp-block-paragraph\">By regularly conducting this type of market research, companies get a picture of how their customers perceive their products and services. This helps to quickly identify and respond to trends and changes in customer satisfaction before problems grow larger which negatively impacts customer retention. Other reasons to conduct this survey are:<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-first-color has-text-color has-link-color wp-elements-9acfd13e894cff02d0e51dac784180ff\"><strong>1. Increase customer loyalty <\/strong><\/h3>\n\n\n\n<p class=\"has-first-color has-text-color has-link-color wp-elements-93fb698cef797d42a35903597c6d7258 wp-block-paragraph\">A high NPS score indicates satisfied and loyal customers who are more likely to recommend the company to others. By conducting consistent NPS research, companies can take targeted actions to improve the customer experience, leading to higher loyalty and increased word-of-mouth advertising.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-first-color has-text-color has-link-color wp-elements-bae9648b6d75f4f7383f8cb982197aaa\">2. Cost savings <\/h3>\n\n\n\n<p class=\"has-first-color has-text-color has-link-color wp-elements-88800f25c716a2bf79780d9e64a92f4b wp-block-paragraph\">Retaining existing customers is often more cost-effective than attracting new ones. By improving NPS scores, companies can reduce marketing costs, since loyal customers advertise for free by sharing their positive experiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-first-color has-text-color has-link-color wp-elements-65a91907cd8e778248073f0e1772c261\">3. Competitive Advantage <\/h3>\n\n\n\n<p class=\"has-first-color has-text-color has-link-color wp-elements-303b669536c4b11dd5bc0c55dc610702 wp-block-paragraph\">Companies that consistently achieve high NPS scores set themselves apart from their competitors. They build a strong reputation and, as a result, not only attract more customers but also retain their existing customers better.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prosu.nl\/en\/?page_id=2063\" target=\"_blank\" rel=\"noreferrer noopener\">Make an appointment<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-e46f9679 wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:120px;padding-bottom:120px\">\n<h2 class=\"wp-block-heading\"><strong>Name recognition and image research<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to market research, understanding the perception of your brand in the marketplace is critical. Name recognition and image surveys help you gain insight into how your brand is perceived by the target audience and how well known your brand is within the agricultural industry. These surveys answer questions such as: How well do potential customers know your brand? What associations do they have with your company? And how does your image differ from that of competitors?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With targeted brand awareness and image surveys, we help you not only measure where you are now, but also identify what aspects of your brand can be strengthened. Whether it&#8217;s improving your brand awareness, strengthening your reputation, or adjusting your brand strategy. We provide the insights you need to further grow your brand. This can be well combined with an online <a href=\"http:\/\/www.prosu.nl\/adverteren\">advertising campaign<\/a> in which various marketing expressions are used. We can support you in measuring the effect on brand or product awareness afterwards.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-bg-circle has-background is-layout-constrained wp-container-core-group-is-layout-a2c20041 wp-block-group-is-layout-constrained\" style=\"background:linear-gradient(120deg,rgb(17,42,70) 29%,rgb(22,64,3) 100%);margin-top:0px;margin-bottom:0px;padding-top:0px;padding-bottom:80px\">\n<figure class=\"wp-block-image alignfull size-large is-style-waves\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"35\" src=\"https:\/\/prosu.nl\/content\/uploads\/2024\/06\/Sectie-top-bar-right-version-1024x35.png\" alt=\"\" class=\"wp-image-1006\" srcset=\"https:\/\/prosu.nl\/content\/uploads\/2024\/06\/Sectie-top-bar-right-version-1024x35.png 1024w, https:\/\/prosu.nl\/content\/uploads\/2024\/06\/Sectie-top-bar-right-version-300x10.png 300w, https:\/\/prosu.nl\/content\/uploads\/2024\/06\/Sectie-top-bar-right-version-768x26.png 768w, 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Agricultural market research is the process of collecting, analyzing, and interpreting data about the market, your customers, and the competition. The importance of good market research should not be underestimated. In an industry such as the&hellip; <a class=\"more-link\" href=\"https:\/\/prosu.nl\/en\/agri\/agricultural-market-research\/\">Continue reading <span class=\"screen-reader-text\">Market Research<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":8574,"parent":2000,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"class_list":["post-5115","page","type-page","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agricultural market research | Prosu<\/title>\n<meta name=\"description\" content=\"Our experienced team will work with you to set up an agricultural market research project that is fully tailored to your business goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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