De Loonwerker
Stay with de Loonwerker up to date on the latest developments, technologies and trends of the contracting industry.
Target Audience: de Loonwerker
De Loonwerker is the trade magazine and main platform for contract workers in the Netherlands and Belgium. The title focuses specifically on professionals within the agricultural sector, covering all facets of contract work in detail. De Loonwerker is the brand for the Dutch and Flemish markets. For the Walloon market in Belgium, we publish Terre Fermière. With a fresh and modern approach, de Loonwerker offers a complete and up-to-date overview of the sector, informing readers not only about the latest trends and developments, but also providing inspiration and practical tools to optimize their operations. We do this with various integrated on- and offline media channels: trade magazine, website, newsletter & social media.
Opportunities for de Loonwerker
Trade journal
Trade journal de Loonwerker
Reach figures
Vakblad de Loonwerker is published in the Netherlands and Flanders. The shipment of the trade journal consists of subscriptions and is supplemented with other target groups relevant to the contracting sector. We do this supplementation based on data from the National Agraricultural Database.
About the trade journal
Trade magazine the Loonwerker is aimed at contractors, farmers, manufacturers, dealers and all those interested in the latest news in the field of machinery, techniques and operations. Fixed sections ensure familiarity. For example, it always opens with a “Contractor in the Picture,” giving the reader an insight into the operations of a contracting company. The editors strive to include a user in as many reports as possible.
We believe that in addition to the technical information provided by manufacturers, importers or dealers, experience from the field is essential. In addition, there are also some sections that look back to the past. After all, our industry has such a rich history that it would be a shame to let the available information go to waste.
Publication dates
Trade journal de Loonwerker (Netherlands and Flanders)
| Edition | Release dates | Themes | Delivery date advertisments |
|---|---|---|---|
| 1 | 14-02-2025 | Tires | 24-01-2025 |
| 2 | 14-03-2025 | Forestry | 21-02-2025 |
| 3 | 11-04-2025 | Sowing, planting and fertilizing | 21-03-2025 |
| 4 | 09-05-2025 | Crop Care | 18-04-2025 |
| 5 | 30-05-2025 | Earthmoving | 09-05-2025 |
| 6 | 11-07-2025 | Grass and hayfarming | 20-06-2025 |
| 7 | 12-09-2025 | Parcel, berm and ditch | 22-08-2025 |
| 8 | 17-10-2025 | Harvest | 26-09-2025 |
| 9 | 28-11-2025 | New material | 07-11-2025 |
| 10 | 26-12-2025 | Maintenance | 05-12-2025 |
Website
Website de Loonwerker
The website from de Loonwerkeris an essential part of our communication with our target audience. We have both a Dutch as a Flamisch website.
The website offers the latest and most relevant news items, articles and reports. In this way, we also try to appeal to other audiences that we cannot (always) reach with stories in our trade magazine.
| Weergaven (Per week) | Gebruikers (Per week) | |
| de Loonwerker NL | 6.300 | 3.600 |
| de Loonwerker BE | 2.500 | 1.100 |
Newsletter
Newsletter de Loonwerker
Every week de Loonwerker newsletter is sent out. This keeps our readers informed of the latest developments, announcements and most important articles. The newsletter is a quick and efficient way to inform contract workers about relevant topics.
The newsletter for de Loonwerker Netherlands and Belgium is sent by default on Wednesdays.
| Ontvangers | Openings% | |
| de Loonwerker NL | 9.200 | 34,40% |
| de Loonwerker BE | 4.200 | 38,60% |
Social media
Social media de Loonwerker
Social media allows us to be in direct and interactive contact with our target audience. Here we provide up-to-date content and events, which means we can always provide our followers with the latest news.
By using targeted advertising and analytics, we can effectively tailor our message to the interests and needs of our target audience, leading to increased engagement.
| Youtube | ||||
| de Loonwerker NL | 22.900 | 14.950 | 1.680 | 560 |
| De Loonwerker BE | 10.600 |
Data
Data de Loonwerker
With our National Agricultural Database we have mapped most of the Dutch and Belgian contracting industry. Through continuous data collection and updating, we ensure that this data is always up-to-date and available.
Using this data, you can actually make sure your message gets to the perfect audience within the contracting industry.
| Beschikbare gegevens | |
| Telefoongegevens | 95% |
| E-mailadressen | 74% |
| Bedrijven waar werkzaamheden van bekend zijn | 66% |
Partner
Partner from de Loonwerker
As a partner, you benefit from broad and targeted exposure within your industry for one year. On the partner page, we collect the latest news, user experiences, surveys and other relevant articles your company has shared through our platforms. Partners work closely with our editors, web editors and marketing specialists to ensure that a message is spread in the right way and through the right channels.
This focused and strategic partnership helps to effectively achieve marketing objectives and strengthen your brand within the industry.
Sector-wide
Sector-wide advertising
Do you have a marketing message that goes beyond the contracting sector? In addition to de Loonwerker, we have a broad portfolio of strong brands within the agricultural sector, including Melkveebedrijf, Varkensbedrijf, Akkerbouwbedrijf, Pluimveebedrijf en Terra.
By spreading your message through several of our specialized titles, you ensure maximum impact within the sectors. You will also enjoy attractive benefits when you opt for a cross-platform strategy, where your message is deployed efficiently and effectively across all our titles.
