Data, media and reach in the
cleaning sector
Discover the power of data, media and reach at the all-round publisher for the Netherlands and Belgium. Increase your impact in the cleaning sector with our customized solutions!
Target audience: Clean Totaal
Clean Totaal is the trade magazine and the main platform for professional cleaning and cleaning in the Netherlands and Belgium. With a fresh and modern approach, Clean Totaal offers a complete and up-to-date overview of the sector, informing readers not only about the latest trends and developments, but also providing inspiration and practical tools. We do this with various integrated on- and offline media channels: trade magazine, website, newsletter & social media. In addition to our various online and offline channels, Clean Totaal (Prosu) is also the organizer of the Schoonmaak Vakdagen. This is the only trade fair in the Netherlands and Belgium that focuses on cleaners.
Possibilities for Clean Totaal
Trade Journal
Trade Journal Clean Totaal
Reach figures
Trade magazine Clean Totaal is published in the Netherlands and Flanders. The shipment of the trade magazine consists of subscriptions and is supplemented with other target groups relevant to the cleaning sector. We do this supplementation based on our database for the cleaning sector.
About the trade journal
Clean Totaal is the magazine for the enterprising cleaning professional. The magazine is published four times a year and informs the reader about news, strategies, innovations and developments. It lets the entrepreneur and the cleaner have their say. We are there for entrepreneurs who want to gain knowledge, get inspiration and like to be up-to-date. Think about topics such as business operations, staff shortages in the labor market, self-employed developments and sustainability. Of course, the topics of robotization, software and regulations are not missing either. In short, a magazine full of entrepreneurship with the aim of inspiring and motivating readers.
Publication dates
Trade journal Clean Totaal (Netherlands and Flanders)
| Edition | Publication date | Themes | Delivery date advertisements |
|---|---|---|---|
| 1 | 15-03-2024 | Glass cleaning & facade maintenance | 23-02-2024 |
| 2 | 14-06-2024 | Floor Maintenance | 24-05-2024 |
| 3 | 18-10-2024 | Labor market & personnel | 27-09-2024 |
| 4 | 13-12-2024 | Quality & sustainability | 22-11-2024 |
Website
Website Clean Totaal
Clean Totaal‘s website is an essential part of our communication with our target audience.
De website biedt de laatste en meest relevante nieuwsberichten, artikelen en reportages. Op deze manier proberen wij ook andere doelgroepen aan te spreken die wij niet (altijd) kunnen bereiken met verhalen in ons vakblad.
| Weergaven (Per week) | Gebruikers (Per week) | |
| Clean Totaal | 11.500 | 6.700 |
Newsletter
Newsletter Clean Totaal
Every week we send out the Clean Totaal newsletter. This keeps our readers informed of the latest developments, announcements and most important articles. The newsletter is a quick and efficient way to inform those interested in the cleaning industry about relevant topics.
We send the Clean Totaal newsletter by default on Thursdays.
| Ontvangers | Openings% | |
| Clean Totaal | 3.100 | 32,5% |
Social media
Social media Clean Totaal
Social media allows us to be in direct and interactive contact with our target audience. Here we provide up-to-date content and events, which means we can always provide our followers with the latest news.
By using targeted advertising and analytics, we can effectively tailor our message to the interests and needs of our target audience, leading to increased engagement.
| Youtube | |||
| Clean Totaal | 380 | 3.100 | 350 |
Data
Data Clean Totaal
Using our various online and offline channels, we have built an extensive database in the cleaning industry. This valuable information helps companies reach their target groups effectively and craft marketing messages even more concretely.
Schoonmaak Vakdagen
Schoonmaak Vakdagen
Every year, Prosu organizes the Schoonmaak Vakdagen. This two-day fair in November is the trade event for the entire Dutch and Flemish cleaning industry.
In 2024 we will organize the sixth edition of the cleaning fair. It is the only knowledge and meeting place for everyone who cleans at a professional level. After all, you get in touch with the end user.
With free admission for visitors, we attract a diverse and interested audience to the various booths.
Market Research
Market Research
In a changing and competitive marketplace, market research is indispensable to the success of your business. It’s all about insight: the right information, at the right time, to make strategic decisions. Prosu helps with conducting NPS research and brand awareness and image research.
Together with you, our experienced team of market research specialists will set up a project. We align this project with your business goals so you get valuable data that you can start using right away.
Partner
Partner Clean Totaal
As a partner, you benefit from broad and targeted exposure within your industry for one year. On the partner page, we collect the latest news, user experiences, surveys and other relevant articles your company has shared through our platforms. Partners work closely with our editors, web editors and marketing specialists to ensure that a message is spread in the right way and through the right channels.
This focused and strategic partnership helps to effectively achieve marketing objectives and strengthen your brand within the industry. For more information contact your account manager
