Agricultural lead generation

Lead generation is essential to the success of a business. Simply put, lead generation is the process of identifying and attracting potential customers (leads) who are interested in the products or services offered by a business. The importance of good lead generation should not be underestimated. In a competitive market such as the agricultural sector, not only should existing customers be focused on, but here the importance of new customers should not be underestimated.

Targeting the right audience at the right time, with the right message. That’s important and is going to get you more leads!

Together with you, an agricultural lead generation project will be set up. This involves our team of driven agents working to ensure that your salespeople sit down with the right prospects.

With every customer contact, Prosu collects relevant data such as needs, interests and behavior. This allows salespeople to work with targeted data to better tailor messages to increase the likelihood of conversion.

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Direct (e)mailings

Sending relevant on- and offline content ensures that your target audience is aware of the products or services you offer. It also ensures brand awareness and recognition of your brand. These forms of marketing offer the perfect opportunity to follow up. By tracking clickers from emailings, you collect leads or prospects. Prosu Can support you with this by following up with these people.

Online recognition

Using online recognition software in the agricultural industry, we have insight into who visited your website, what pages they visit and how much time this visitor spent on the website. With this software, Prosu can help companies identify new and returning leads.

In four steps agricultural leads

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Step 1: Establish target audience

A successful campaign starts with identifying the right target audience. This allows the campaign to be deployed as efficiently as possible to potential customers. Looking for dairy farmers, arable farmers or contract workers, for example? No problem! Prosu has a large amount of data on farmers.

Direct to the online tool

Step 2: Approaching the target group

After determining the target group, the target group is approached, this can be done postally or through an online advertising campaign or e-mailing, for example. The target group can be approached as a mass or targeted depending on the objective and scope.

Step 3: Follow-up

The follow-up of a campaign is also a must. Here, too, we will support you with the help of our own contact center. Here, our team of driven agents will enter into a personal conversation with the prospects, which ultimately ensures that your salespeople get to the customer’s table.

Step 4: Appointment

After Prosu’s preliminary work, you can get down to the fun part. Getting started with the warm leads. Our agents have scheduled appointments with interested prospects. The potential customers are already informed by the contact they’ve had with us. This allows you to do what you do best: sell your product.

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Agricultural lead generation