Agricultural market research
Agricultural market research
In a changing and competitive marketplace, market research is essential to the success of your business. Agricultural market research is the process of collecting, analyzing, and interpreting data about the market, your customers, and the competition. The importance of good market research should not be underestimated. In an industry such as the agricultural market, it is crucial to be aware of trends, customer needs, and market developments. Only then can you stay relevant as a company and stand out from the competition.
It’s all about insight: the right information, at the right time, to make strategic decisions. With in-depth market research, you can develop targeted strategies that meet the wants and needs of your target market, increasing your competitive advantage.
Together with you, our experienced team of market research specialists will set up a project fully tailored to your business goals. Our goal is to provide you with valuable and relevant information so that you can respond to changes.
NPS research
Just as you have an opinion about other companies, your customers also have an opinion about your companies. That’s why it’s important to regularly conduct a Net Promoter Score (NPS). With this survey, you measure the extent to which customers would recommend your company. This is done with a simple question, “On a scale of 0 to 10, how likely are you to recommend [company X] to family, friends or colleagues. Based on this question, customers are classified into three groups: Detractors, Passives & Promoters.
By regularly conducting this type of market research, companies get a picture of how their customers perceive their products and services. This helps to quickly identify and respond to trends and changes in customer satisfaction before problems grow larger which negatively impacts customer retention. Other reasons to conduct this survey are:
1. Increase customer loyalty
A high NPS score indicates satisfied and loyal customers who are more likely to recommend the company to others. By conducting consistent NPS research, companies can take targeted actions to improve the customer experience, leading to higher loyalty and increased word-of-mouth.
2. Cost savings
Retaining existing customers is often more cost-effective than attracting new ones. By improving NPS scores, companies can reduce marketing costs, since loyal customers advertise for free by sharing their positive experiences.
3. Competitive Advantage
Companies that consistently achieve high NPS scores set themselves apart from their competitors. They build a strong reputation and, as a result, not only attract more customers but also retain their existing customers better.
Name recognition and image research
In addition to market research, understanding the perception of your brand in the marketplace is critical. Name recognition and image surveys help you gain insight into how your brand is perceived by the target audience and how well known your brand is within the agricultural industry. These surveys answer questions such as: How well do potential customers know your brand? What associations do they have with your company? And how does your image differ from that of competitors?
With targeted brand awareness and image surveys, we help you not only measure where you are now, but also identify what aspects of your brand can be strengthened. Whether it’s improving your brand awareness, strengthening your reputation, or adjusting your brand strategy. We provide the insights you need to further grow your brand. This can be well combined with an online advertising campaign in which various marketing expressions are used. We can support you in measuring the effect on brand or product awareness afterwards.
