Advertising
Advertising in the agricultural sector
The importance of standing out from other brands and companies is great, which is why you need to advertise in the agricultural sector. Effective advertising is the key to increasing your visibility, attracting new customers and strengthening your brand position. Whether you use online channels like newsletters, websites and social media, or offline channels like trade magazines and trade newspapers, a thoughtful advertising campaign can make all the difference.
It’s all about impact: the right message, at the right time, in the right place. With a targeted advertising campaign you can reach and appeal to your target audience, convince them of the value of your products or services.
Our experienced team of media consultants works closely with you to develop campaigns that align with your goals and target audience.
Our agricultural brands
Trade journals and trade papers
We are proud to spend every day on publishing our various titles in the agricultural sector.
1. Melkveebedrijf
Melkveebedrijf is the trade magazine for the Dutch and Belgian dairy industry. It covers all aspects of dairy farming with a fresh perspective to give a good picture of the sector and how companies are making efforts to innovate towards the future. The trade journal is a subscription magazine and is published eleven times a year.
2. de Loonwerker
De Loonwerker is the trade magazine for the Dutch and Belgian contracting sector. With unique themes, it shows what developments, technologies and trends are relevant in the sector now and how to respond to them. The magazine is a subscription magazine and is published ten times a year.
3. Varkensbedrijf
Varkensbedrijf is the trade magazine for the Dutch and Belgian pig industry. With exclusive reports, it shows how other companies and fellow entrepreneurs manage and continuously improve their businesses. The magazine is a subscription magazine and is published nine times a year.
4. Akkerbouwkrant
De Akkerbouwkrant is the trade newspaper for the Dutch and Belgian arable farming sector. In line with the season and activities, the professional newspaper gives an overall picture of the challenges facing arable farmers and how they turn these challenges into opportunities. The professional newspaper is a free publication for all relevant arable farmers and is published six times a year.
5. Terra
Terra is the trade magazine for the Belgian earthmoving, recycling and site transport sector. It covers all aspects of the sector with in-depth articles by people and machines from the field. The magazine is a subscription magazine and is published four times a year.
6. Terre Fermière
Terre Fermière is our newest trade magazine. We introduced this magazine in 2024. It is aimed at the Walloon agricultural sector. This trade journal is a totally comprehensive agricultural trade journal covering various aspects. It merges and improves the sectors of agricultural contracting (Entreprise Agricole), dairy farming (Lait et Elevage) and arable farming (Journal Grandes Cultures). Each issue has a focus article and describes the main news of the different subsectors. The trade journal is a subscription magazine and is published ten times a year.
Online channels: website, social media & newsletter
In addition to our well-known trade magazines and newspapers, our various brands also have strong online presences. Each of our titles has its own website, weekly newsletter and key social media channels to reach and advance the farmer.